Vita Life

New natural water with fruit flavors and vitamins. Designed for young audiences who love a sporty and healthy lifestyle. Sharp and crisp graphic design, together with vibrant color combinations, make water design a novelty in this region (Central Asia). The packaging design also became the basis for branding. In the product advertisement, the austere and edgy graphics was supported by sports photography and logotype. Simple and strict type in logo, but with graceful and flexible lines inside. The design is intended to talk about water as an addition to the correct human life. Today it is sporty, fashionable, bold and youthful.​​​​​​​


Alexey Lysogorov